South Jersey Belle

It's all about the attitude.

Conceptual Framework

1 Comment

I’ve been writing a lot about food and fitness, but not so much about what makes each person so different and individual. So if you don’t mind me getting a bit nerdy or geeking about some things I have been reading for class, follow along.


If you don’t know me personally, I’m working on my doctorate in business administration with a focus on marketing. I’m starting to dissect the parts of the dissertation currently and putting things together chapter by chapter. Today while it is completely miserable in Philadelphia, rain, snow, and bone chilling winds, I was reading about elements of conceptual framework. These different elements link together in the research process. My favorite of all I have read about thus far is personal interest and goals. Personal interests and goals are also known as intellectual goals (Ravitch & Riggan, 2017). These goals are what drives you to do work, your motivation (Ravitch & Riggan, 2017). Intellectual goals reflect your curiosity, passions, beliefs about the world, and the values about what questions need answering (Ravitch & Riggan, 2017). What I fully agreed with Ravitch & Riggan (2017) was the understanding that life experiences tend to shape personal interests and goals.

I have been so lucky to be able to achieve and work toward so many of my personal interests and goals. Working as a flight attendant has given me great flexibility to go back to school, train for races, and continue to travel the world. I have seen more of the United States and the world than I  had ever  imagined I would get the opportunity to. Traveling has led me to meet so many people from all walks of life that have inspired me to be a better person.

The purpose of the conceptual framework can be purely visual for a researcher, the meaning of a theory, or being able to make the link of the research process to see the bigger picture (Ravitch & Riggan, 2017). Day by day, I’m completely thankful being able to see the bigger picture and the part I play in this world. I love being motivated to complete a new goal or task at hand and I wish you all the same in your own personal journeys.



Ravitch, S. M., & Riggan, M. (2017). Reason & rigor (2nd ed.). Thousand Oaks, CA: Sage.



Author: South Jersey Belle

Looking for positivity. Eating local. Shopping. Travel. Swim. Bike. Run.

One thought on “Conceptual Framework

  1. Love to read your thoughts!


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